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10 black-owned fashion brands to support now

From protesting to donating to signing petitions, there are many ways to support the black community and take a stand against racism and police brutality right now.

For fashion fans, shopping from black-owned brands and retailers is one key way to show solidarity. The style industry has long exploited the work of black designers and culture, yet creatives of color encounter disproportionate hurdles when it comes to funding their companies — and many have been hit particularly hard by the COVID-19 pandemic.


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Below, a selection of black-owned fashion labels that are well worth your attention and dollars, many of which you’ve likely spotted on your favorite stars.

1 Brother Vellies

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Founded by Aurora James, this brand’s cult-favorite footwear is handmade by artisans around the world using traditional African design practices. Meghan Markle, Solange Knowles and Vanessa Hudgens are fans of the brand.

2 Fenty

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In 2019, Rihanna became the first black woman to head a luxury label for LVMH. Known for its sharp-shouldered blazers, itty-bitty dresses and sculptural eyewear and jewelry, the pop mogul’s fashion house stands alongside lingerie brand Savage x Fenty and cosmetics company Fenty Beauty in her ever-growing portfolio.

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3 Pyer Moss

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Designer Kerby Jean-Raymond’s collection is as much about activism and heritage as it is about beautiful clothes. Worn on the red carpet by the likes of Issa Rae, Lena Waithe and Gabrielle Union, Pyer Moss offers everything from sweats to colorful gowns.

4 Christopher John Rogers

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One of fashion’s boldest and brightest talents — literally — this Louisiana native creates colorful, voluminous looks for the likes of Tracee Ellis Ross, Lizzo and Rihanna.

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5 Telfar

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Famous for his vegan leather shopper tote — dubbed the “Bushwick Birkin” and carried by Azealia Banks, Selena Gomez, Dua Lipa and more — Telfar Clemens also makes unisex tees, tanks and sweats, which his brand states are “not for you — for everyone.”

6 Cushnie

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Looking for something sleek and sexy for your next night out? Carly Cushnie, who’s dressed stars ranging from La La Anthony to Michelle Obama, has got you covered. Her specialties include slinky silk dresses and sharp suiting.

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7 LaQuan Smith

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For those in search of something to show off their curves, Smith’s runway-ready designs are just the ticket. Rihanna, Beyoncé and Kim Kardashian are all fans of his work.

8 Heron Preston

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A DJ and art director as well as a designer, Preston cut his teeth working with Kanye West and Virgil Abloh. Ariana Grande, Bella Hadid and Demi Lovato have all sported one of his signatures: a turtleneck embroidered with the Russian word for “style.”

9 Mateo New York

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Zendaya, Kerry Washington and Zazie Beetz are just a few of the many stars who adore Jamaican designer Matthew Harris’ modern art-inspired sparkle.

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10 Victor Glemaud

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You won’t find sexier, more statement-making knitwear than the styles by this Haitian-born talent — and Mindy Kaling, Selena Gomez and Ashley Graham agree.

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