Gwyneth Paltrow, mom Blythe Danner and daughter Apple pose for new Goop launch

Gwyneth Paltrow called on her mother Blythe Danner and her daughter, Apple Martin, to model her latest Goop launch: the new G. Label Dress Collection.

In the sweet photo she shared on Instagram Sunday, the 47-year-old Oscar winner wears the polka-dot “Devin” crop top ($295) and “Danielson” A-line skirt ($425), while Apple, 16, matches in the dotted “Zera” strapless dress ($595).

Danner, 77, turns heads in the hot pink “Mendoza” shirtdress ($595).

“The debut G. Label Dress Collection — a seasonal edit of sweet spots and sorbet hues — is truly one for the ages,” the Goop Instagram account captioned another image of Paltrow and Danner in their chosen looks.

It’s not the first time the “Iron Man” star has turned a product launch into a family affair; just last week, she joined her mom for a candid chat about beauty and aging pegged to her new GOOPGENES skincare, with Apple doing double duty as camerawoman and co-interviewer.