Kylie Jenner flaunts curves in camouflage bikini – but fans think there’s “something off” with the photo

The teenage reality star is launching her The Kylie Shop on Thursday and teased it with a brand new bikini snap

Kylie Jenner has flaunted her famous curves in a camouflage bikini to promote the launch of her new shop – but some fans thought there was something unusual about her photo.

The Keeping Up With The Kardashians star, 19, shared the image to Instagram on Wednesday, which shows her standing rigidly, hands by her sides, in a striking two piece.

Her black hair is cropped to the neck as she poses in front of a huge sign promoting The Kylie Shop, which launches tomorrow.

Fans thought Kylie looked a bit different here (Photo: Instagram)

The star proudly shared a photo of her shop billboard in LA (Photo: Instagram)

“There is something off about this pic,” mused one follower.

“Robot woman, said another.

“Her body just doesn’t look right in this?? I don’t get it lmao,” added a third.

“She looks animated,” said a fourth.

“This is the scariest picture i have ever seen of her,” chimed a fifth.

“You don’t look like Kylie,” added a sixth.

“She looks like an emoji!” said another.

Kylie’s a savvy businesswoman (Photo: Instagram)

Kylie shows off a bikini in a different camo pattern (Photo: Instagram)

Others, however, praised Kylie, showering her with compliments, both for her unusual bikini and figure, with one saying: “She looks awesome in this picture.”

“So bomb,” added another.

“This looks cute!” said a third.

Kylie’s shop is currently under lock and key so it’s unclear what exactly she’ll be selling, though she post several camo lighters on Instagram with the caption, “Everything camo”.

The Kylie Shop is just the latest venture in the teen’s business empire.

She’s already got the family reality show, a solo reality show on the way, several clothing lines, young adult books, nail polish, hair extensions and, of course, her multi million dollar Kylie Cosmetics range, which sells out every time a new product is released.

Kylie said in an interview with Fast Company earlier this year that she had big plans for her makeup line.

“I used to ask my mum, ‘What’s my thing?'” she said.

“Kendall has modeling, what’s my thing? And I’m just so happy that now I have this. It motivates me every day. I want to expand into a full cosmetics line – foundations, concealers, everything under the sun.