Lourdes Leon stars in Juicy Couture underwear campaign

Madonna’s stylish daughter, 24, sizzles in the campaign for Juicy Couture’s new collaboration with underwear brand Parade.

The Parade x Juicy collection, which launched on Monday, includes seven packs of Y2K-inspired undies, each of which comes with a velour pouch inspired by — what else? — Juicy’s iconic tracksuits.

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In one campaign image, Lourdes Leon models one of the brand’s hoodies along with black briefs adorned with a gold Juicy logo — part of the “Dude, Where’s My Couture” pack ($42).

In other, she pairs a colorful, barely-there scarf top and velvet heels with rainbow-lettered underwear from the “Viva la Juicy” pack ($38).

Leon stars alongside Ashley Graham in the ads; the supermodel even posed topless for her shots showing off Parade x Juicy undies in pink and blue.

“Once upon a time Parade and Juicy Couture set out to create the ultimate collection for nice girls that like stuff,” the two brands shared in a press release.

“We were inspired by the revolutionary years of the early 2000s when tracksuits were softer, rises were lower, and there was bling on everything.”

The Parade collaboration is the latest in Juicy Couture’s recent resurgence, which also includes lines with Vetements, Kappa and Apparis.

Seems these early-aughts styles are on track to dazzle a whole new generation of fans.