Men might be stereotyped as having little interest in fashion, but today’s statistics are proving otherwise. According to a survey by Budget Sense, Americans actually spend more money on clothing and shoes from the best online clothing stores for men. Men sometimes spend more than women, spending an average of $10 more per month.
It’s not just U.S. males that are cashing in their paychecks for stylish menswear either. Research conducted by Barclaycard revealed that British men are spending approximately £300 ($406) more annually on clothing and footwear than women. Likewise, financial services group, Suncorp, reported that 20-something Australian males are spending about $500 more per month on personal care items, including clothing, shoes and healthcare products.
Until recently, menswear was predominantly underestimated as a category with little room for growth. Some have even referred to menswear as an “afterthought,” like the forgotten middle child of fashion, but modern men are quickly putting this stereotype to rest. Menswear is now expected to reach “$40 billion in sales worldwide” by 2019, disclosed by Edited’s retail analytics.
At a time when most clothing retailers are cutting costs by downsizing their physical stores, Nordstrom ironically opened its first standing menswear store in Manhattan. Better yet, menswear is becoming more personalized than ever with the ease of online men’s clothing services, like monthly clothing subscriptions that deliver curated boxes of men’s trendy clothing, simulating the concept of having your own personal stylist.
We’re even spotting some of Hollywood’s unlikeliest men making significant wardrobe “glow ups.” International men’s fashion magazines recently proclaimed Seth Rogen as the new kid on the block with a flair for casual streetwear. Likewise, Steve Carrell went viral not too long ago for his “hot dad look,” being compared by Jimmy Fallon on The Tonight Show with the likes of Anderson Cooper.
This emerging growth in menswear doesn’t just denote that men are more willing to spend money on clothing. It signifies that men all over the world are gaining a deeper appreciation for fashion as an art form, not just pieces of fabric to cover nudity. A style survey by the Doneger Group discovered that out of 350 American men, 48% actually considered style as a form of self-expression, but 33% found it a pain because it’s difficult to achieve.
Despite men becoming more open-minded about fashion, it’s also been a challenge for men to embrace this newfound interest when there’s a limited availability of styles across in-store and online retail stores. In a recent article ranking the top 10 mens online clothing stores in the USA, an overwhelming number of U.S. retailers are still providing basic, traditional clothing, with the exception of Differio. Although menswear stores, like Men’s Warehouse, Brooks Brothers and J. Crew, are all-American household names, they’re also missing men’s streetwear and urban clothing, which became especially popular since the athleisure boom.
We’re living amongst a generation of modern men that are hungry for fashion clothes for men that are edgier and bolder than what classic menswear calls for. At the very least, the fact that we’re proclaiming Steve Carrell’s “hot dad style” as a fashion statement shows that we’re acknowledging every man’s innate sense of style. It just needs to be discovered.