Kylie Cosmetics has really been cranking out the new products at an impressive rate, and like so many times before, Kylie Jenner waited until the weekend to announce that a new launch is right around the corner. What that launch is, however, is shrouded in pastel secrecy. Is it a face powder? A moisturizer? An empty jar? No one knows — at least not yet.
On both Instagram and Twitter, Kylie wrote, “i can’t wait to launch a new product for @kyliecosmetics can you guess what it is?” Meanwhile, the Kylie Cosmetics accounts posted, “new product alert coming soon! can you guess what it is? we can’t wait!” They apparently can wait, though, because the only hint they dropped is in the accompanying photo of Kylie herself. In it, she’s seen wearing and surrounded by shades of pink: her makeup, her nails, her camisole, the wall, the surface she’s leaning on — and the mystery product.
All we can see is that it’s circular, with a logo-printed cap that’s maybe three inches across. And as any avid beauty shopper knows, plenty of products can come in round packaging. So, needless to say, the comments on Instagram and replies on Twitter were filled with fans answering the challenge to guess what it is.
The most common guess is definitely a powder of some sort, and from the messages on the ‘gram, it certainly seems to be in high demand. “Please be baking powder ,” one hopeful fan wrote, while another more intense fan commented with, “THAT BETTER BE A SETTING POWDER.” In just a few hours, several hundred people insisted, prayed, and demanded that it’s powder. “Setting powder/ loose powder/ translucent powder bitchessss finally URGHHH,” another commenter shared.
Although loose powder appears to be the popular prediction, there were plenty of other hypotheses, from lotion to primer to hair products. Some fans really want it to be Kybrow (same), while others looked for covert clues in the photo. “Body highlighter look at her shoulders,” one comment reads. “Dip powder for ya nails,” reads another, referring to the way Kylie’s manicured hand is gently touching the product. Some fans just threw all of their ideas on the table: “It could be a moisturizer, lip scrub, it could be foundation just in a different packaging,” one fan theorized, while another is clearly willing to buy anything Kylie Cosmetics comes out with, writing, “i wanted it to be mascara but whatever it is, i’m sure I’ll love it.”
The best guess, though, has to be from Draya Michele: “I hope it’s yogurt,” she commented on Kylie’s Instagram post. “I’m hungry!”
Kyogurt? Not a bad idea.
Whatever it is, we’ll be sure to provide an update when all is revealed.