The price point of Justin Bieber ‘s new clothing line might have him saying “Sorry” to fans.
The 24-year-old pop star has been teasing his House of Drew clothing label for months now, registering the trademark back in February before subsequently stepping out in a handful of the brand’s first samples: an array of yellow and black tops bearing the “No Brainer” singer’s middle name, Drew.
Now, he’s made things official, launching a website for his first capsule collection composed of a number of taupe corduroy items priced between $128 and $148, in addition to the many Drew smiley-face tops he’s been seen sporting, which range from $48 for a T-shirt to $98 for a hoodie.
And fans’ reactions to the goods seem sharply divided. While some happily snapped up his designs while lauding the musician for making such high-quality products in LA, many others were less than impressed with the steep prices.
“Is there a section for broke people?” one fan inquired on the label’s Instagram launch announcement, while others simply commented, “The prices are crazy” or “You can keep them, bye.” Many seemed especially surprised at the cost since the brand’s first launch, a pair of smiley-face hotel slippers, was priced at just $4.99.
No one ever said living in the House of Drew was going to be cheap.