{"id":75820,"date":"2022-11-23T00:37:02","date_gmt":"2022-11-23T00:37:02","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=75820"},"modified":"2022-11-23T00:37:02","modified_gmt":"2022-11-23T00:37:02","slug":"how-coffee-inspired-lulu-cordero-to-launch-her-bomba-curls-hair-care-brand","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=75820","title":{"rendered":"How Coffee Inspired Lulu Cordero to Launch Her Bomba Curls Hair-Care Brand"},"content":{"rendered":"

Latinx culture is synonymous with a good cup of cafecito to jumpstart your day. But a boost of energy is not the only thing coffee can provide. According to Lulu Cordero, founder of Bomba Curls, Dominican women have been using caf\u00e9 in their hair care for generations.<\/p>\n[pads1]\n

“I did some research, and mami was not telling any lies,” the Dominican American beauty brand founder tells POPSUGAR. “The ancestors were onto something before science caught on.” After years of pulling her hair back in tight buns, Cordero says she started to experience traction alopecia, or hair loss caused by repeatedly pulling on your hair. This form of hair loss can also be triggered by wearing tight hairstyles like braids or ponytails, especially if you’ve also treated your hair with chemicals and heat.<\/p>\n

Over a college winter break, Cordero, who was a pre-med student at the time, says her father surprisingly pointed out her hair loss. His reaction, along with studies proving coffee’s hair-growth benefits to be true \u2014 as her ancestors already knew \u2014 inspired Cordero to return to school and begin formulating her first hair product: the Bomba Curls Dominican Forbidden Oil ($22).<\/p>\n

“I challenged myself to create and formulate the oil and use my own background in science and chemistry to perfect an oil that worked,” she recalls. Less than six months later, when Cordero returned home for summer break, her father couldn’t believe the difference in her hair growth. “He asked, ‘What have you been doing to your hair? You’re not going bald anymore,'” she says, laughing.<\/p>\n\n

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Latinx culture is synonymous with a good cup of cafecito to jumpstart your day. But a boost of energy is not the only thing coffee can provide. According to Lulu Cordero, founder of Bomba Curls, Dominican women have been using caf\u00e9 in their hair care for generations.<\/p>\n

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