Whether you\u2019re estranged from a\u00a0parent\u00a0or child, have lost a child or parent, or are coping with\u00a0infertility, holidays such as Mother\u2019s Day and Father\u2019s Day can bring up a range of complicated emotions. Not everyone wants reminders of those holidays constantly showing up in their inbox either. So several brands have taken the initiative by offering customers the option of opting out of Mother\u2019s Day and Father\u2019s Day emails.<\/p>\n
And it\u2019s clearly struck a chord. When Twitter user Lana Schwartz\u00a0shared\u00a0an email from the bedding company Parachute offering customers the option of opting out of those holiday emails, the tweet went viral, garnering more than 31k likes.<\/p>\n