Kim Kardashian\u2019s new Skims campaign is extra extra.<\/p>\n
The shapewear savant revealed new ads for her\u00a0billion-dollar brand\u2018s\u00a0PJ Sleep collection\u00a0on Monday night, and the images are inspired by tabloid culture \u2014\u00a0with several hat tips to none other than the New York Post.<\/p>\n
\u201cKIM CAUGHT IN \u2018SOFTEST PJS EVER,’\u201d screams the front page of \u201cSkims Weekly,\u201d a fictional tabloid with fonts and layouts that look strikingly similar to ours. \u201cShe\u2019s \u2018obsessed,\u2019 sources say.\u201d<\/p>\n
In the accompanying paparazzi images, 40-year-old Kardashian wears a\u00a0tank top\u00a0($42) and\u00a0pants\u00a0($68) from the forthcoming collection, attempting to go incognito in a Yankees cap, blond wig and dark shades.<\/p>\n
Even the story\u2019s copy reads like a Page Six item: \u201cRecently photographed in what appears to be the new PJ Sleep Collection from her clothing brand, Skims, insiders say the entrepreneur doesn\u2019t want to wear anything else,\u201d it begins.<\/p>\n
\u201cWe reached out to her team for comment \u2026 and it looks like the rumors are true! \u2018Kim just can\u2019t wait to put them on at the end of the day,\u2019 her rep revealed.\u201d<\/p>\n\n
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