{"id":65844,"date":"2020-08-15T09:28:09","date_gmt":"2020-08-15T09:28:09","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=65844"},"modified":"2020-08-15T09:28:09","modified_gmt":"2020-08-15T09:28:09","slug":"girly-strawberry-dress-hottest-look-summer-2020","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=65844","title":{"rendered":"The girly ‘Strawberry Dress’ is the hottest look of summer 2020"},"content":{"rendered":"

When life gives you lemons, buy the #StrawberryDress.<\/p>\n

The must-have fashion item of summer 2020 isn\u2019t a\u00a0tie-dye sweatsuit\u00a0or house slippers to shuffle around your apartment while working from home.<\/p>\n

It\u2019s a gloriously impractical\u00a0$490 strawberry-studded midi-dress\u00a0done up in pink tulle, glitter and ruffles that\u2019s ubiquitous on Gen-Z Instagram and TikTok feeds \u2014 and has earned its own hashtag with nearly 10,000 posts showing fashionistas wearing the look while prancing in fields or lounging on picnic blankets.<\/p>\n

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\u201cI think people are seeing the dress as an escape from life right now,\u201d Lirika Matoshi, the designer behind the playful piece, which also comes in plus sizes up to 18, told The Post.<\/p>\n

The dress\u2019 success is sweet revenge for the 24-year-old, whose application to the Fashion Institute of Technology was rejected in 2016.<\/p>\n

\u201cI taught myself,\u201d said Matoshi, who lives part time in Tribeca but has been spending time in her native Kosovo, where her fashion line\u2019s factory is located. She said she\u2019s been working \u201c24\/7\u201d to keep up with demand for the fruity frock, which increased in demand by 738% in the first 10 days of August compared to July. It takes three people about two days to drape Matoshi\u2019s made-to-order gown on a mannequin.<\/p>\n

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\u201cMy designs are inspired by my childhood,\u201d she said, noting that she draws imagery from nature, whether it\u2019s strawberries or clouds, which impart \u201ca warm feeling of a better time.\u201d<\/p>\n

Nostalgia for better times was Hannah Ayoubi\u2019s reason for buying the dress.<\/p>\n\n

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\u201cBeing locked up all day for months and wearing nothing but pajamas every day was really making me miss dressing up and wearing makeup,\u201d Ayoubi, who works as a storyboard director for Warner Bros. in Los Angeles, told The Post. After watching a TikTok video of a happy customer trying on the punchy piece \u201ca million times,\u201d she decided to buy it.<\/p>\n

\u201cI really wanted that blast of serotonin from getting something new and pretty, and I told myself, \u2018I haven\u2019t been buying new clothes these last several months because of quarantine, so that justifies this purchase,\u2019\u2009\u201d she said. \u201cAnd honestly, it\u2019s worth every penny\u2026 the dress is magic.\u201d<\/p>\n

Katya Frakine, a 22-year-old who lives near Kings Highway in Brooklyn, decided to finally pull the trigger on the look after a year of having it bookmarked on her computer. \u201cEven though there\u2019s nowhere to go, I had set a goal to get the dress,\u201d said Frakine, who ordered the frothy dress in July after landing a new job as an animator.<\/p>\n

Adv<\/em>.<\/strong><\/p>\r\n\r\n