{"id":65818,"date":"2020-08-13T04:16:19","date_gmt":"2020-08-13T04:16:19","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=65818"},"modified":"2020-08-13T04:16:19","modified_gmt":"2020-08-13T04:16:19","slug":"kristen-doute-supports-black-lives-matter-new-clothing-collection","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=65818","title":{"rendered":"Kristen Doute supports Black Lives Matter with new clothing collection"},"content":{"rendered":"

Kristen Doute is using fashion to give back to the black community with a collection of peaceful protest-inspired T-shirts.<\/p>\n

The former \u201cVanderpump Rules\u201d star, 37, and her business partner, Magen Mattox, teamed up with 25-year-old artist\u00a0Terren Rae Zinbi\u00a0to create five new tees for their clothing line,\u00a0James Mae. They are donating 25 percent of profits from the collection to two nonprofits,\u00a0Watts Empowerment Center\u00a0and\u00a0Black Fashion World.<\/p>\n

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\u201cWe\u2019ve always wanted to incorporate donation and charity, but I think what we both really loved the most about this collection is that not only are we actually donating, but giving Terren, who is biracial, the work,\u201d Doute said.<\/p>\n

\u201cGiving back to Black Fashion World, which helps out with fashion entrepreneurs in the black community, we just thought that was something really great. And then donating to Watts, it\u2019s [about] donating locally and thinking globally. We wanted to split between the two of them so we were also doing something locally in Los Angeles.\u201d<\/p>\n

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Mattox and Doute said that the collection, which is priced from $36 to $45, took about two weeks to create from start to finish.<\/p>\n\n

\u201cWe work fast,\u201d Doute laughed. \u201cWe just really wanted to get this out and we wanted to celebrate Terren, and it\u2019s something that we look forward to continuing to do \u2014 just highlighting the graphic designers that we work with, if we choose to continue to go outside of our company.\u201d<\/p>\n

Doute and Mattox also tapped a more diverse cast for the collection\u2019s campaign, including their first plus-size model.<\/p>\n

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\u201cWe get the question all the time on Instagram, in our comments, like, \u2018When are you going to be size-inclusive?\u2019 But people don\u2019t realize with our T-shirts, we already are pretty size-inclusive,\u201d Mattox said. \u201cThey\u2019ve just never seen them on a plus-size model. So we\u2019re excited about that.\u201d<\/p>\n

In line with social distancing guidelines, the campaign was shot in Doute\u2019s own backyard, and models even did their own makeup.<\/p>\n

\u201cWe had someone that works for our company doing the actual photography for those very few people on set. We spaced out the models so they were essentially [being photographed] one at a time. At one point, we had two of them together. Everyone was tested and very safe. So we just kept it very small and safe for everyone involved.\u201d<\/p>\n

Doute first tried to launch James Mae \u2014 named after her niece and nephew \u2014 in 2014. After some setbacks, she\u00a0relaunched the company in 2018\u00a0in front of \u201cVanderpump Rules\u201d cameras.<\/p>\n

Fans won\u2019t see the Peaceful Protest Collection on TV, however, as\u00a0Doute was let go from Bravo in June\u00a0alongside Stassi Schroeder for calling the police on Faith Stowers \u2014 the only black cast member to appear on \u201cVanderpump Rules\u201d \u2014 in 2018 for a crime Stowers allegedly did not commit.<\/p>\n

Adv<\/em>.<\/strong><\/p>\r\n\r\n