{"id":6579,"date":"2017-01-13T04:13:28","date_gmt":"2017-01-13T04:13:28","guid":{"rendered":"http:\/\/www.thefastfashion.com\/?p=6579"},"modified":"2017-01-13T04:13:28","modified_gmt":"2017-01-13T04:13:28","slug":"jimmy-choo-unveils-spring-campaign","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=6579","title":{"rendered":"Jimmy Choo Unveils Spring Campaign"},"content":{"rendered":"

 <\/span>Jimmy Choo <\/span>has unveiled its latest campaign, which features the spring men\u2019s and women\u2019s collections together for the first time.<\/p>\n

Shot by Dan Jackson, the campaign plays with the house\u2019s known flair for bright color, bringing <\/span>Sandra Choi\u2019s floral inspirations of the season to life. The images are set against a colorful backdrop of enlarged, hand-painted flowers in a palette of deep blue, green and purple, mirroring the latest collection which includes pieces such as a purple suede saddle bag and floral-appliqu\u00e9d sandals in similar hues.<\/p>\n

\u201cI wanted the new campaign to portray the <\/span>Jimmy Choo <\/span>woman and man in the same environment. The one-of-a-kind beauty found in nature was a key inspiration for the spring collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerizing power of nature,\u201d said the brand\u2019s creative director, <\/span>Sandra Choi.<\/p>\n

The background was created by the British artist and set designer Shona Heath, who has previously worked with the likes of Miu Miu, Mulberry and Louis Vuitton on advertising campaigns. Heath has also been collaborating with photographers such as Tim Walker, Mert and Marcus and Paolo Roversi, to create sets for editorial shoots.<\/p>\n

In the accompanying campaign videos \u2014 which are separated into men\u2019s and women\u2019s \u2014 models Lou Gaillot and Kiki Willems walk through a rotating, three-dimensional version of Heath\u2019s floral paintings wearing key pieces from the spring collection, such as studded high-top sneakers, platform sandals and glitter-framed optical glasses.<\/p>\n

Sam McKnight and Val Garland worked on the models\u2019 hair and make-up respectively.<\/p>\n

The print publication of the campaign will commence in March issues globally.<\/p>\n\n

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 Jimmy Choo has unveiled its latest campaign, which features the spring men\u2019s and women\u2019s collections together for the first time. Shot by Dan Jackson, the campaign plays with the house\u2019s known flair for bright color, bringing Sandra Choi\u2019s floral inspirations of the season to life. The images are set against a colorful backdrop of enlarged, hand-painted flowers …<\/p>\n","protected":false},"author":1,"featured_media":6580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[173],"tags":[1019],"yoast_head":"\nJimmy Choo Unveils Spring Campaign - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=6579\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jimmy Choo Unveils Spring Campaign - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\" Jimmy Choo has unveiled its latest campaign, which features the spring men\u2019s and women\u2019s collections together for the first time. 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