{"id":65242,"date":"2020-06-30T01:41:12","date_gmt":"2020-06-30T01:41:12","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=65242"},"modified":"2020-06-30T01:41:12","modified_gmt":"2020-06-30T01:41:12","slug":"kim-kardashian-launch-kkw-beauty-skincare-hair-nail-products","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=65242","title":{"rendered":"Kim Kardashian to launch KKW Beauty skincare, hair and nail products"},"content":{"rendered":"

Kim Kardashian is expanding her beauty empire.<\/p>\n

The reality star, 39, inked a deal with cosmetics giant Coty on Monday, with the beauty company\u00a0announcing plans to invest\u00a0$200 million for a 20-percent stake in Kardashian\u2019s four-year-old KKW makeup brand.<\/p>\n

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The partnership will see the brand expanding into new categories including skincare, hair and nail products.<\/p>\n

Thus far,\u00a0KKW Beauty\u00a0has offered eyeshadows, lipsticks, face and body makeup as well as the star\u2019s signature contour system.<\/p>\n

Sister Kylie Jenner, who agreed to a $600 million deal with Coty for 51 percent of her Kylie Cosmetics empire\u00a0in November 2019, launched her own Kylie Skin brand a few months prior to the merger.<\/p>\n\n

According to the United States Patent and Trademark Office, Kardashian filed an application for the term \u201cKKW\u201d in a slew of different categories in August 2019 including skincare and fragrance, as well as clothing, home furnishings, nutritional supplements, baby carriers, purses, dolls, hair accessories and more.<\/p>\n

Between Kardashian\u2019s growing beauty business and Kanye West\u00a0announcing a 10-year partnership\u00a0between his Yeezy clothing line and the Gap, the Kardashian-Jenner family\u2019s fashion domination has no end in sight.<\/p>\n

Adv<\/em>.<\/strong><\/p>\r\n\r\n