{"id":64477,"date":"2020-06-08T01:20:15","date_gmt":"2020-06-08T01:20:15","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=64477"},"modified":"2020-06-08T01:20:15","modified_gmt":"2020-06-08T01:20:15","slug":"kylie-jenner-end-instagram-influencer-business-model","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=64477","title":{"rendered":"Kylie Jenner and the end of the Instagram influencer business model"},"content":{"rendered":"<p>Influencer culture as we know it is over.<\/p>\n<p>Kylie Jenner, the youngest and most popular member of Instagram\u2019s first family and the pioneer of the Instagram influencer business model, cannot keep up with it herself.<\/p>\n<p>This Insta-business model that Jenner perfected is based on two primary revenue streams: sponsored posts and branded products. Once an influencer has mastered the art of the sponsored post, there is the opportunity to attain the Holy Grail of influence, making the leap from hawking other brands\u2019 products to pushing their own custom-branded merchandise.<\/p>\n<div class=\"e3lan e3lan-in-post1\"><\/div>\n<div class=\"e3lan e3lan-in-post2\"><p style=\"text-align: left;\"><strong><em>Adv<\/em>.<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\"><a href=\"https:\/\/www.bagfactory.com.hk\/216\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Sun Winning Ind Co<\/strong><\/span><\/a>: Manufacture of Canvas Bag, Recycle Bad in China<\/li>\r\n \t<li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.theunitravel.com\/\" target=\"_blank\" rel=\"noopener\">TheUniTravel.com<\/a><\/strong><\/span> : Find the latest\u00a0<em>travel<\/em>\u00a0and tourism\u00a0<em>news<\/em>\u00a0from around the world. Stay informed with\u00a0<em>travel news<\/em>\u00a0and\u00a0<em>updates<\/em><\/li>\r\n \t\r\n<\/ul>\r\n\r\n<\/div>\n<p>Influencers who start their own line make a powerful statement signaling they have graduated from glorified bikini model, vegan muffin maker or whatever their niche may be, to insert-niche-here mogul who can afford to build a tangential product.<\/p>\n<p>In Jenner\u2019s case, she capitalizes on her 179 million followers to reportedly pull in seven figures for sponsored posts. She taps back into that same audience to promote her multimillion-dollar cosmetics business without having to spend a dime on traditional marketing. Both sides of the business grow together, jobs are created, fans are satisfied. It would appear as though everybody wins.<\/p>\n<p>Aspiring influencers look to Jenner\u2019s model as the gold standard that, in theory, works across all categories \u2014 take, for example, dog lovers, twin moms and even anti-vaxxers. This leads starry-eyed influencers to believe that if they follow the Jenner model of success, they, too, will reach the promised land of Instagram-fueled fame and fortune.<\/p>\n\n<p>However, with\u00a0Forbes\u2019 recent expose\u00a0revoking her title as the \u201cYoungest Self-Made Billionaire,\u201d the underlying issue is not that Jenner fell from being a billionaire to a mere $900-millionaire. Nor is the issue that she\u00a0allegedly doctored her tax returns\u00a0(not my issue, at least). Instead, the problem here is the inherent pressure to do something like produce fake tax returns in order to prove how successful a business is. That\u2019s because in the world of Instagram influence, the appearance of success is more important than success itself. (Jenner has\u00a0denied Forbes\u2019 allegations.)<\/p>\n\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Influencer culture as we know it is over. Kylie Jenner, the youngest and most popular member of Instagram\u2019s first family and the pioneer of the Instagram influencer business model, cannot keep up with it herself. This Insta-business model that Jenner perfected is based on two primary revenue streams: sponsored posts and branded products. Once an &hellip;<\/p>\n","protected":false},"author":1,"featured_media":64478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[173],"tags":[584],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie Jenner and the end of the Instagram influencer business model - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=64477\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kylie Jenner and the end of the Instagram influencer business model - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"Influencer culture as we know it is over. Kylie Jenner, the youngest and most popular member of Instagram\u2019s first family and the pioneer of the Instagram influencer business model, cannot keep up with it herself. This Insta-business model that Jenner perfected is based on two primary revenue streams: sponsored posts and branded products. 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