{"id":62298,"date":"2019-09-27T01:44:22","date_gmt":"2019-09-27T01:44:22","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=62298"},"modified":"2019-09-27T01:44:22","modified_gmt":"2019-09-27T01:44:22","slug":"short-men-finally-get-respect-new-clothing-store","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=62298","title":{"rendered":"Short men finally get some respect at new clothing store"},"content":{"rendered":"<p>Suave and small are not mutually exclusive.<\/p>\n<p>So says Elie Robinson, 5\u20197\u201d, who just expanded his clothing shop for short men,\u00a0Under 5\u201910, to Brooklyn. The business, which sells duds ranging from casual henleys to formal button-downs, opened its first location in Cedarhurst, LI, about a year ago.<\/p>\n<p>Robinson\u2019s own dressing struggles are what inspired him to start the business.<\/p>\n<p>\u201cI was getting frustrated trying to buy clothing off the rack,\u201d the 44-year-old tells The Post. \u201cI never understood why things didn\u2019t fit me properly.\u201d<\/p>\n<div class=\"e3lan e3lan-in-post1\"><\/div>\n<div class=\"e3lan e3lan-in-post2\"><p style=\"text-align: left;\"><strong><em>Adv<\/em>.<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\"><a href=\"https:\/\/www.bagfactory.com.hk\/216\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Sun Winning Ind Co<\/strong><\/span><\/a>: Manufacture of Canvas Bag, Recycle Bad in China<\/li>\r\n \t<li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.theunitravel.com\/\" target=\"_blank\" rel=\"noopener\">TheUniTravel.com<\/a><\/strong><\/span> : Find the latest\u00a0<em>travel<\/em>\u00a0and tourism\u00a0<em>news<\/em>\u00a0from around the world. Stay informed with\u00a0<em>travel news<\/em>\u00a0and\u00a0<em>updates<\/em><\/li>\r\n \t\r\n<\/ul>\r\n\r\n<\/div>\n<p>The former CEO and COO found himself swimming in button-down shirts, and pants were always too long. \u201cI couldn\u2019t wear any of my shirts untucked,\u201d says Robinson.<\/p>\n<p>After asking around, he found that he was far from the only frustrated male shopper: Poorly fitting clothing is a chronic problem for shorter men. When he researched the fast fashion industry, he found out why: \u201cThey\u2019re cutting clothing around the average male height,\u201d he says. \u201cWhen you hit 5\u20198\u201d and lower, you really start to run off the scale.\u201d<\/p>\n<p>To create clothing for this overlooked market, Robinson decided to partner with an investment group who saw things on his level \u2014 all members are 5\u20192\u201d. Today, they all wear Under 5\u201910\u2019s clothing exclusively. One of his co-owners, Jonathan Glaubach, is also 5\u20192\u2033.<\/p>\n<p>His other co-owner, Greg Grinman, is 6\u20192\u2033. \u201cGreg is a giant,\u201d Robinson says.<\/p>\n<p>The store\u2019s clothes have subtle but important differences from what you might find at the typical retailer. For example, shirt collars are slimmed down and pants are lower-rise.<\/p>\n<p>Robinson has hopes his brand will go national. His second shop, at 337 Albany Ave. in Crown Heights, celebrates its grand opening Thursday night, and Robinson is finalizing lease agreements to open a pop-up in Union Square.<\/p>\n<p>The pop-up won\u2019t be far from another brick-and-mortar shop catering to short men. Peter Manning sells clothing specifically for men 5\u20198\u2033 and under, and\u00a0opened at 933 Broadway\u00a0in 2017.<\/p>\n<p>And although the Internet also offers a smattering of brands targeting diminutive male shoppers, Robinson is confident there\u2019s still a need for stores like his.<\/p>\n<p>\u201cAs much as men still complain, \u2018I hate shopping,\u2019 they like to touch and feel the clothes,\u201d he says of the new location.<\/p>\n<p>His prices, he argues, are a bargain for men who generally have to buy at market rate and then get their clothing tailored. Pants start at $50 and shirts and sneakers at $35 \u2014 and for a product that fits from the get-go, he says.<\/p>\n<p>And buyers are deeply thankful for his wares: \u201cOften, men come into the store and buy an entire new wardrobe,\u201d Robinson says.<\/p>\n<p>Sometimes, men will even throw out what they\u2019re wearing so that they can walk out the door in their new clothing.<\/p>\n<p>Our trash cans get full of their old clothes,\u201d Robinson says.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-62299\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-6.jpg\" alt=\"\" width=\"641\" height=\"960\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-6.jpg 641w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-6-200x300.jpg 200w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-62300\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-2.jpg\" alt=\"\" width=\"641\" height=\"960\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-2.jpg 641w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-2-200x300.jpg 200w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-62301\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-3.jpg\" alt=\"\" width=\"641\" height=\"960\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-3.jpg 641w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-3-200x300.jpg 200w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-62302\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-5.jpg\" alt=\"\" width=\"641\" height=\"960\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-5.jpg 641w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2019\/09\/under-5-10-5-200x300.jpg 200w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Suave and small are not mutually exclusive. So says Elie Robinson, 5\u20197\u201d, who just expanded his clothing shop for short men,\u00a0Under 5\u201910, to Brooklyn. The business, which sells duds ranging from casual henleys to formal button-downs, opened its first location in Cedarhurst, LI, about a year ago. Robinson\u2019s own dressing struggles are what inspired him &hellip;<\/p>\n","protected":false},"author":1,"featured_media":62303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[173],"tags":[3952],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short men finally get some respect at new clothing store - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=62298\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short men finally get some respect at new clothing store - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"Suave and small are not mutually exclusive. 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