{"id":61441,"date":"2019-07-02T07:27:13","date_gmt":"2019-07-02T07:27:13","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=61441"},"modified":"2019-07-02T07:27:13","modified_gmt":"2019-07-02T07:27:13","slug":"kim-kardashian-rename-kimono-shapewear-backlash","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=61441","title":{"rendered":"Kim Kardashian to rename \u2018Kimono\u2019 shapewear after backlash"},"content":{"rendered":"<p>Kim Kardashian\u00a0has finally given in to the critics.<\/p>\n<p>The reality star, 38, got herself\u00a0into international hot water\u00a0following the announcement of her\u00a0latest business venture\u00a0last week, a shapewear company called Kimono.<\/p>\n<p>Backlash against the name, which Kardashian trademarked last year for the use of undergarments, shapewear and actual kimonos, was swift. Fans accused the star of cultural appropriation, spammed pages with the hashtag #KimOhNo and called upon the star to rename her line.<\/p>\n<div class=\"e3lan e3lan-in-post1\"><\/div>\n<div class=\"e3lan e3lan-in-post2\"><p style=\"text-align: left;\"><strong><em>Adv<\/em>.<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\"><a href=\"https:\/\/www.bagfactory.com.hk\/216\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Sun Winning Ind Co<\/strong><\/span><\/a>: Manufacture of Canvas Bag, Recycle Bad in China<\/li>\r\n \t<li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.theunitravel.com\/\" target=\"_blank\" rel=\"noopener\">TheUniTravel.com<\/a><\/strong><\/span> : Find the latest\u00a0<em>travel<\/em>\u00a0and tourism\u00a0<em>news<\/em>\u00a0from around the world. Stay informed with\u00a0<em>travel news<\/em>\u00a0and\u00a0<em>updates<\/em><\/li>\r\n \t\r\n<\/ul>\r\n\r\n<\/div>\n<p>Kardashian initially resisted, insisting that she meant no disrespect, but revealed on Monday that she will be changing the name.<\/p>\n<p>\u201cI am always listening, learning and growing \u2013 I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind,\u201d she\u00a0announced on Twitter,\u00a0adding, \u201cMy brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.\u201d<\/p>\n<p>The about-face was likely due to increased pressure from more prominent voices, including the mayor of Kyoto, Japan, who on Sunday wrote Kardashian an open letter.<\/p>\n<p>\u201cKimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors\u2019 tireless endeavors and studies, and it is a culture that has been cherished and passed down with care in our living. Also, it is a fruit of craftsmanship and truly symbolizes sense of beauty, spirits and values of Japanese,\u201d Mayor Daisaku Kadokawa, who is known for wearing a kimono while carrying out official duties, wrote in an open letter to Kardashian on Sunday,\u00a0according to Japan Today.<\/p>\n\n<p>Kadokawa also informed Kim that his city is trying to have kimono culture registered on UNESCO\u2019s Intangible Cultural Heritage list. The mayor ended his letter, which was sent by mail and email as well as posted on his official Facebook page, by inviting Kardashian to visit Kyoto so that she can \u201cexperience the essence of Kimono Culture and understand our thoughts and our strong wish.\u201d<\/p>\n<p>Initially, a few days after announcing the launch of her brand (which is scheduled to be released in July), Kardashian responded with a public show of respect but no remorse.<\/p>\n<p>\u201cI understand and have deep respect for the significance of the kimono in Japanese culture,\u201d she said in\u00a0a statement to the New York Times\u00a0last week. \u201cMy solutionwear brand is built with inclusivity and diversity at its core and I\u2019m incredibly proud of what\u2019s to come.\u201d<\/p>\n\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Kim Kardashian\u00a0has finally given in to the critics. The reality star, 38, got herself\u00a0into international hot water\u00a0following the announcement of her\u00a0latest business venture\u00a0last week, a shapewear company called Kimono. Backlash against the name, which Kardashian trademarked last year for the use of undergarments, shapewear and actual kimonos, was swift. Fans accused the star of cultural &hellip;<\/p>\n","protected":false},"author":1,"featured_media":61442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[173],"tags":[724,3846],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kim Kardashian to rename \u2018Kimono\u2019 shapewear after backlash - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=61441\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Kardashian to rename \u2018Kimono\u2019 shapewear after backlash - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"Kim Kardashian\u00a0has finally given in to the critics. The reality star, 38, got herself\u00a0into international hot water\u00a0following the announcement of her\u00a0latest business venture\u00a0last week, a shapewear company called Kimono. Backlash against the name, which Kardashian trademarked last year for the use of undergarments, shapewear and actual kimonos, was swift. 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