Now that\u2019s a stretch.<\/p>\n
An online fashion retailer claims to specialize in empowering clothes for curvier bodies but bizarrely uses ultra-thin models to demo their garments \u2014 by stretching them out to show just how \u201coversize\u201d they can be.<\/p>\n
When Kristin Russell, 31, of Falls City, Neb., scrolled upon a Twitter ad for Plus Size Baby, she was excited to find an e-tailer offering \u201cnice\u201d items that are difficult to find \u2014 she wears a size 24 \u2014 in brick-and-mortar stores.<\/p>\n
After clicking, however, she was left \u201cshocked and disgusted.\u201d<\/p>\n
Adv<\/em>.<\/strong><\/p>\r\n\r\n \u201cI saw one of their photos of a stick-thin model wearing a pair of underwear and she was stretching it out with her hands as far as it would go,\u201d Russell tells Caters News. \u201cI thought it must have been a mistake .\u2009.\u2009. but the website was full of them, and they just got more offensive as you keep looking.\u201d<\/p>\n Instead of hiring \u201ccurve-inclusive\u201d models, the Plus Size Baby site uses petite posers \u2014 including one who advertises a pair of black leggings by putting both of her legs into a single pant leg.<\/p>\n Russell admits that, at first, the images made her feel bad \u2014 but then she got mad.<\/p>\n The \u201cdeeply offended\u201d mom and restaurant owner decided to express her anger online in an emotional Facebook post. She was shocked when it racked up more than 40,000 likes and shares in less than 48 hours.<\/p>\n When you\u2019re ordering online, all you have to go off of is seeing how that item of clothing fits somebody else, so you can imagine how it would look on you,\u201d Russell says. \u201cBut you can\u2019t compare when they\u2019re advertising this way. It\u2019s impossible. The cherry on top was when they put a girl in one pant leg. It\u2019s just bizarre and so demeaning.\u201d<\/p>\n\n Russell wasn\u2019t alone in her outrage. Social media watchdogs who spotted Plus Size Baby\u2019s Twitter ad campaign accused them of \u201cmocking\u201d women who wear larger sizes, sparking a rash of tweets that landed the brand on \u201cToday.\u201d<\/p>\n\r\n \t