{"id":58542,"date":"2019-02-20T08:07:00","date_gmt":"2019-02-20T08:07:00","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=58542"},"modified":"2019-02-20T08:07:00","modified_gmt":"2019-02-20T08:07:00","slug":"back-dead-toys-r-us-set-stage-australian-comeback","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=58542","title":{"rendered":"Back from the dead: Toys \u2018R\u2019 Us set to stage an Australian comeback"},"content":{"rendered":"<p style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>Toys \u2018R\u2019 Us looks like it could stage a return to Australian shores after the toy company re-emerged under a new parent company Tru Kids Brands.<\/p>\n<p style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>Tru Kids CEO, and former Toys \u2018R\u2019 Us global chief merchandising officer Richard Barry, is reportedly in talks with potential partners in Australia to revive its operations Down Under.<\/p>\n<p style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'><div class=\"e3lan e3lan-in-post1\"><\/div>\n<p style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>\u201cWe are actively looking for partners in the region, and have recently visited Australia to discuss opportunities with prospective partners to bring Toys \u2018R\u2019 Us and Babies \u2018R\u2019 Us back to the region,\u201d Barry told&nbsp;<em>InsideRetail<\/em>.<\/p>\n<p id=\"yui_3_18_0_3_1550649759707_3616\" style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>And Australia is not the only country that will see the beloved brand return: there are plans underway to open 70 stores across Asia, Europe and India, but&nbsp;plans for the US market are currently unclear.<\/p>\n<p id=\"yui_3_18_0_3_1550649759707_3661\" style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>Tru Kids Brands, the new company, comprised of returning Toys \u2018R\u2019 Us executives and owns the IP to Toys \u2018R\u2019 Us, Babies \u2018R\u2019 Us, Geoffrey the Giraffe, as well as many of the brands sold through the liquidated business.<\/p>\n<p style='margin: 0px 0px 1.1em; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>\n<div class=\"remaining-body&#10;                        &#10;&#10;&#10;&#10;&#10;\" style='color: rgb(0, 0, 0); text-transform: none; line-height: 1.5; text-indent: 0px; letter-spacing: 0.3px; font-family: \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15.5px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>\n<p>But, despite the return, it\u2019s likely that Toys \u2019R\u2019 Us may still struggle to recapture market share in Australia, thanks to consumers shifting their spending away from industry retailers in favour of online.<\/p>\n<p>This is despite once having market share of over 20 per cent as the largest retailer in the industry, according to IBISWorld senior industry analyst Kim Do.<\/p>\n<h3>Voluntary administration in 2018<\/h3>\n<p>The toy retailer&nbsp;went into voluntary administration in May last year, just months after the US and UK retail giant\u2019s collapsed.<\/p>\n<div class=\"e3lan e3lan-in-post2\"><p style=\"text-align: left;\"><strong><em>Adv<\/em>.<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\"><a href=\"https:\/\/www.bagfactory.com.hk\/216\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Sun Winning Ind Co<\/strong><\/span><\/a>: Manufacture of Canvas Bag, Recycle Bad in China<\/li>\r\n \t<li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.theunitravel.com\/\" target=\"_blank\" rel=\"noopener\">TheUniTravel.com<\/a><\/strong><\/span> : Find the latest\u00a0<em>travel<\/em>\u00a0and tourism\u00a0<em>news<\/em>\u00a0from around the world. Stay informed with\u00a0<em>travel news<\/em>\u00a0and\u00a0<em>updates<\/em><\/li>\r\n \t\r\n<\/ul>\r\n\r\n<\/div>\n<p>Directors of the company made the decision after the withdrawal of the final bidder for the sale of the Australian business.<\/p>\n<p>It finally shut 44 branches and let around 700 staff go in August 2018.<\/p>\n<p>The closure of Toys \u2019R\u2019 Us is a&nbsp;familiar narrative of several well-known brands that have shut up shop&nbsp;in Australia.<\/p>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Toys \u2018R\u2019 Us looks like it could stage a return to Australian shores after the toy company re-emerged under a new parent company Tru Kids Brands. Tru Kids CEO, and former Toys \u2018R\u2019 Us global chief merchandising officer Richard Barry, is reportedly in talks with potential partners in Australia to revive its operations Down Under. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":58543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[3091],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back from the dead: Toys \u2018R\u2019 Us set to stage an Australian comeback - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=58542\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back from the dead: Toys \u2018R\u2019 Us set to stage an Australian comeback - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"Toys \u2018R\u2019 Us looks like it could stage a return to Australian shores after the toy company re-emerged under a new parent company Tru Kids Brands. 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