Kylie Cosmetics has really been cranking out the new products at an impressive rate, and like so many times before, Kylie Jenner waited until the weekend to announce that a new launch is right around the corner. What that launch is, however, is shrouded in pastel secrecy. Is it a face powder? A moisturizer? An empty jar? No one knows \u2014 at least not yet.<\/p>\n
On both Instagram and Twitter, Kylie wrote, “i can\u2019t wait to launch a new product for @kyliecosmetics can you guess what it is?” Meanwhile, the Kylie Cosmetics accounts posted, “new product alert coming soon! can you guess what it is? we can\u2019t wait!” They apparently can wait, though, because the only hint they dropped is in the accompanying photo of Kylie herself. In it, she’s seen wearing and surrounded by shades of pink: her makeup, her nails, her camisole, the wall, the surface she’s leaning on \u2014 and the mystery product.<\/p>\n
All we can see is that it’s circular, with a logo-printed cap that’s maybe three inches across. And as any avid beauty shopper knows, plenty of products can come in round packaging. So, needless to say, the comments on Instagram and replies on Twitter were filled with fans answering the challenge to guess what it is.<\/p>\n
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The most common guess is definitely a powder of some sort, and from the messages on the ‘gram, it certainly seems to be in high demand. “Please be baking powder ,” one hopeful fan wrote, while another more intense fan commented with, “THAT BETTER BE A SETTING POWDER.\u201d In just a few hours, several hundred people insisted, prayed, and demanded that it’s powder. “Setting powder\/ loose powder\/ translucent powder bitchessss finally URGHHH,” another commenter shared.<\/p>\n
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