{"id":57814,"date":"2019-01-10T01:15:23","date_gmt":"2019-01-10T01:15:23","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=57814"},"modified":"2019-01-10T01:15:23","modified_gmt":"2019-01-10T01:15:23","slug":"apple-cuts-first-quarter-iphone-production-10-percent","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=57814","title":{"rendered":"Apple cuts first-quarter iPhone production by 10 percent"},"content":{"rendered":"

Apple, which slashed its quarterly sales forecast last week, has reduced planned production for its three new iPhone models by about 10 percent for the January-March quarter, the Nikkei Asian Review reported on Wednesday<\/a>.<\/p>\n

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That rare forecast cut exposed weakening iPhone demand in China, the world\u2019s biggest smartphone market, where a slowing economy has also been buffeted by a trade war with the US.<\/p>\n

Many analysts and consumers have said the new iPhones are overpriced.<\/p>\n

Apple asked its suppliers late last month to produce fewer-than-planned units of its XS, XS Max and XR models, the Nikkei reported, citing sources with knowledge of the request.<\/p>\n

The request was made before Apple announced its forecast cut, the Nikkei said. The bleaker sales outlook, which Apple attributed to weak China demand, triggered a broad sell-off in global stock markets.<\/p>\n\n

Market research firm Canalys estimates shipments fell 12 percent in China last year and expects smartphone shipments in 2019 to dip another 3 percent, to below 400 million for the first time since 2014.<\/p>\n

Overall planned production volume of both old and new iPhones is likely to be cut to a range of 40 million to 43 million units for January-March period, from an earlier projection of 47 million to 48 million units, the Nikkei reported, citing one source familiar with the situation.<\/p>\n

Adv<\/em>.<\/strong><\/p>\r\n\r\n