{"id":53706,"date":"2018-03-17T02:48:51","date_gmt":"2018-03-17T02:48:51","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=53706"},"modified":"2018-03-17T02:49:43","modified_gmt":"2018-03-17T02:49:43","slug":"game-chinas-wechat-messaging-app-gone-viral-nike-mcdonalds-want","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=53706","title":{"rendered":"A game on China&#8217;s WeChat messaging app has gone viral, and Nike and McDonald&#8217;s want in"},"content":{"rendered":"<pre><span style='text-align: left; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: \"Proxima Nova\", Proxima-Nova, proxima-nova, Helvetica, Arial, sans-serif; font-size: 26px; font-style: normal; font-weight: 400; word-spacing: 0px; float: none; display: inline !important; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. Now international brands are leveraging that popularity.<\/span>\r\n\r\n<div class=\"e3lan e3lan-in-post1\"><\/div>\r\n\r\nForeign countries may be&nbsp;growing wary of products developed in China, but that hasn't stopped international brands from leveraging WeChat's popularity and reportedly spending millions to engage with potential customers.\r\n\r\nNike&nbsp;and McDonald's have become the first companies to advertise on the Chinese social-messaging platform's wildly popular&nbsp;mini&nbsp;game called Tiao Yi Tiao, loosely translated as&nbsp;Jump, WeChat&nbsp;announced&nbsp;on Wednesday.\r\n\r\nLeaked images show the ads are allegedly priced at 5 million yuan (almost $791 thousand) per day or 20 million yuan (nearly $3.2 million) for five days, Sixth Tone&nbsp;reported. By comparison, a 30-second Super Bowl spot,&nbsp;the most expensive airtime in the US, costs about $5 million, Sixth Tone added.\r\n\r\nTencent, which owns WeChat, didn't immediately reply to our request for confirmation and clarification.\r\n\r\nJump, which amassed&nbsp;100 million players&nbsp;within two weeks of its December launch, is easy to play: Simply touch anywhere on the screen to get a little black figure to jump from one block to another. These blocks are positioned at various distances, so users have to determine how far they want the figure to leap by adjusting how long they hold down onto the screen. Every successful jump earns points for the user and some blocks are worth more.\r\n\r\nNike and McDonald's' ad purchases let them customise their own blocks in terms of appearances and bonuses and add special effects, such as sound. Nike, for instance, designed its block to change to feature the words \"Nike React\" when a player jumps on it. The player also earns an additional bonus by waiting just a few seconds, after which the word \"Go\" appears.\r\n\r\n<div class=\"e3lan e3lan-in-post2\"><p style=\"text-align: left;\"><strong><em>Adv<\/em>.<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\"><a href=\"https:\/\/www.bagfactory.com.hk\/216\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Sun Winning Ind Co<\/strong><\/span><\/a>: Manufacture of Canvas Bag, Recycle Bad in China<\/li>\r\n \t<li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.theunitravel.com\/\" target=\"_blank\" rel=\"noopener\">TheUniTravel.com<\/a><\/strong><\/span> : Find the latest\u00a0<em>travel<\/em>\u00a0and tourism\u00a0<em>news<\/em>\u00a0from around the world. Stay informed with\u00a0<em>travel news<\/em>\u00a0and\u00a0<em>updates<\/em><\/li>\r\n \t\r\n<\/ul>\r\n\r\n<\/div>\r\n\r\n<img decoding=\"async\" loading=\"lazy\" width=\"654\" height=\"464\" class=\"alignnone size-full wp-image-53707\" alt=\"\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/2413.jpg\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/2413.jpg 654w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/2413-300x213.jpg 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\r\n\r\n<span style='color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: \"Proxima Nova\", Proxima-Nova, proxima-nova, Helvetica, Arial, sans-serif; font-size: 20px; font-style: normal; font-weight: 400; word-spacing: 0px; float: none; display: inline !important; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'>McDonald's designed its block so it changes its appearance to feature its slogan, \"I'm lovin' it,\" when the player arrives. A quick sound effect also plays, and if the player remains on the block for a few seconds, he or she gets an additional bonus too, and sees either burgers or french fries appearing out of the block.<\/span>\r\n\r\n<img decoding=\"async\" loading=\"lazy\" width=\"648\" height=\"447\" class=\"alignnone size-full wp-image-53708\" alt=\"\" src=\"http:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/dfhs46w.jpg\" srcset=\"https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/dfhs46w.jpg 648w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/dfhs46w-300x207.jpg 300w, https:\/\/www.thefastfashion.com\/wp-content\/uploads\/2018\/03\/dfhs46w-110x75.jpg 110w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>\r\n\r\nGovernments around the world have cited security concerns over Chinese made products such as WeChat. The Australian Defence Department&nbsp;barred&nbsp;its officials from downloading the app on their&nbsp;phonesthis month, after FBI Director Christopher Wray in February&nbsp;expressed concerns&nbsp;about the risk Chinese phone brands&nbsp;Huawei&nbsp;and&nbsp;ZTE&nbsp;pose to US security.\r\n\r\n<div class=\"e3lan e3lan-in-post1\"><\/div>\r\n\r\nBut WeChat enjoys massive popularity, with&nbsp;over a billion users&nbsp;registered globally, according to Tencent CEO Pony Ma. Tencent, which became the&nbsp;first Chinese tech company&nbsp;to be valued over $500 billion, is also a game developer that owns hits such as League of Legends and Honour of Kings (an international version called Arena of Valour was&nbsp;launched&nbsp;in the US in December). Honour of Kings&nbsp;held the top spot&nbsp;on the Chinese App Store for almost a year before losing out to PlayerUnknown's Battlegrounds, but Tencent&nbsp;holds exclusive rights&nbsp;to the game too in China. It's not new to mini games either, having developed a&nbsp;clapping game&nbsp;that lets users applaud Chinese President Xi Jinping last October. That game recorded more than a billion claps.\r\n\r\nefore it began letting brands buy ads on the game, WeChat designed the blocks so they&nbsp;portrayed little details&nbsp;about the company to players, including its mascots, a surface that reads 433 days (which users online&nbsp;said&nbsp;refers to the number of days it took for the platform to cross 100 million users) and its services including a manless convenience store called \"Xu Ji Shi Duo\" and digital wallet WeChat Pay.\r\n\r\nNike and McDonald's didn't immediately reply to our request for comment.\r\n\r\n&nbsp;<\/pre>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. Now international brands are leveraging that popularity. Foreign countries may be&nbsp;growing wary of products developed in China, but that hasn&#8217;t stopped international brands from leveraging WeChat&#8217;s popularity and reportedly spending millions to engage with &hellip;<\/p>\n","protected":false},"author":1,"featured_media":53709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A game on China&#039;s WeChat messaging app has gone viral, and Nike and McDonald&#039;s want in - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=53706\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A game on China&#039;s WeChat messaging app has gone viral, and Nike and McDonald&#039;s want in - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. 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