{"id":50165,"date":"2017-09-07T01:25:38","date_gmt":"2017-09-07T01:25:38","guid":{"rendered":"https:\/\/www.thefastfashion.com\/?p=50165"},"modified":"2017-09-07T01:25:38","modified_gmt":"2017-09-07T01:25:38","slug":"no-1-feature-consumers-want-iphone-8","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=50165","title":{"rendered":"The no. 1 feature consumers want from the iPhone 8"},"content":{"rendered":"

Apple (AAPL) will soon release its new iPhone and, for now, there\u2019s no way to know whether the tech giant will reinvent the device or continue on its path of slow incremental improvements. But despite significant counterintelligence, some info about the iPhone has leaked.<\/p>\n

According to various reports, the forthcoming iPhone 8 will likely have an OLED screen, a virtual home button, inductive charging, a tap-to-wake feature, facial-recognition unlocking, and more. But what do consumers really want? To find out, Yahoo Finance conducted a survey that garnered responses from 15,000 people.<\/p>\n

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\u2018Plain\u2019 practical features are the heart of the system<\/h2>\n

Despite the potential for sci-fi-come-to-life features, the most desired feature was something simple: better battery life, which was the first choice of almost a quarter of respondents. Following that, the second-most desired feature was similarly low-concept \u2014 an unbreakable display, which 16.7% of survey respondents said they wanted most.<\/p>\n

\u201cI believe these \u2018plain\u2019 practical features are the heart of the system,\u201d iPhone user Mathew Malmon told Yahoo Finance. \u201cIt seems like the broken display happens quite often and costs you money even with insurance \u2014 so with an unbreakable display I\u2019d save money in the long run.\u201d Malmon added that software upgrades and time often kill battery life, making those improvements even more important.<\/p>\n

David Gruber, another Yahoo Finance reader, echoed these sentiments, pointing to the fact that these plain features actually dull the genius of Apple\u2019s design. Bad battery life often means adding a battery case, and worrying about a cracked screen has turned phone cases into a $12 billion industry annually and growing.<\/p>\n

In terms of the slightly \u201ccooler\u201d features, Yahoo Finance\u2019s iPhone users most coveted a sleek edge-to-edge display, followed by a better camera. And although many people put \u201cmore storage\u201d high on their list, many iPhone users seem to have solved storage issues with the cloud.<\/p>\n

According to a survey from RBC Captial Markets, wireless charging is the most attractive feature, something that did not spark much enthusiasm in Yahoo\u2019s survey.<\/p>\n

Adv<\/em>.<\/strong><\/p>\r\n\r\n