{"id":32331,"date":"2017-05-09T00:52:44","date_gmt":"2017-05-09T00:52:44","guid":{"rendered":"http:\/\/www.thefastfashion.com\/?p=32331"},"modified":"2017-05-09T00:52:44","modified_gmt":"2017-05-09T00:52:44","slug":"fewer-300-pairs-lonzo-balls-sneakers-sold-first-day-sale","status":"publish","type":"post","link":"https:\/\/www.thefastfashion.com\/?p=32331","title":{"rendered":"Fewer than 300 pairs of Lonzo Ball’s sneakers sold on their first day for sale"},"content":{"rendered":"

If one bit of sleuthing is to be believed, NBA draft prospect Lonzo Ball\u2019s new line of sneakers may have hit the market with an inauspicious debut.<\/p>\n

It was an expensive run of sleuthing, because you\u2019ll recall that Ball\u2019s Big Baller Brand \u2018ZO2 Prime\u2019 retails for $495, more than the sum total of Michael Jordan, Shaquille O\u2019Neal and LeBron James\u2019 much-hyped rookie pairs of kicks combined. LaVar Ball, Lonzo\u2019s father and Big Baller Brand el jefe, defended the cost as \u201cwhat the shoe was worth,\u201d last week, reminding critics that \u201cwhen you are your own owner, you can come up with any price you want.\u201d<\/p>\n

<\/div>\n\n

Tracking a number of receipts (both from their own BBB shoe purchases and the invoices shared on social media), Matt Halfhill at Nice Kicks discovered that the initial first-day run on the shoes may have tapped out at somewhere below 300:<\/p>\n

Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.<\/p><\/blockquote>\n

While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.<\/p><\/blockquote>\n

The \u201c53 autographed ZO2 Primes\u201d mentioned run for $995.<\/p>\n

All told, this means the Ball family cleared over $156,000 on its first day of business, not bad in the slightest for a company only now dipping its toe into the apparel game.<\/p>\n

<\/p>\n

This pales in comparison to the \u201cbillions\u201d that LaVar Ball \u2013 driving force behind BBB\u2019s initial forays into whatever it is they are after \u2013 talked about in partial defense of the shoes\u2019 $495 price tag. And this defense, lodged on the Dan LeBatard Show on Friday, certainly doesn\u2019t help LaVar Ball\u2019s ongoing image woes:<\/p>\n

\u201cThe people that are complaining are the ones who can\u2019t get the shoe and don\u2019t want the shoe, and that\u2019s fine because there\u2019s a lot of people out here that want the shoe and can get the shoe.\u201d<\/p><\/blockquote>\n

Still, a start is a start.<\/p>\n

To which end, when it comes to LaVar Ball, we have no idea.<\/p>\n<\/div>\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

If one bit of sleuthing is to be believed, NBA draft prospect Lonzo Ball\u2019s new line of sneakers may have hit the market with an inauspicious debut. It was an expensive run of sleuthing, because you\u2019ll recall that Ball\u2019s Big Baller Brand \u2018ZO2 Prime\u2019 retails for $495, more than the sum total of Michael Jordan, …<\/p>\n","protected":false},"author":1,"featured_media":32332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[391],"tags":[2223],"yoast_head":"\nFewer than 300 pairs of Lonzo Ball's sneakers sold on their first day for sale - TheFastFashion.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefastfashion.com\/?p=32331\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fewer than 300 pairs of Lonzo Ball's sneakers sold on their first day for sale - TheFastFashion.com\" \/>\n<meta property=\"og:description\" content=\"If one bit of sleuthing is to be believed, NBA draft prospect Lonzo Ball\u2019s new line of sneakers may have hit the market with an inauspicious debut. 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