Selena Gomez already runs a makeup empire, and now, she’s poised to become a fashion mogul too.
The “Rare” singer, 28, teamed up with BFF and former manager Theresa Mingus and business partner Morgan Brutocao to create a capsule collection of swimwear for La’Mariette, featuring a trippy tie-dye print perfect for the summer.
“It was really fun for us to play around with creating swimsuits because Theresa, Morgan and I love being outside so much,” Gomez said of the process in a statement.
“After going through swatches, my favorite color was purple. I wanted to stay away from colors I’m used to like red and white,” she added.
“Purple felt different for me and we added pops of color like green and neons here and there; it really becomes your own suit however you wear it.”
The collection, which will be available to purchase at 9 a.m. PT on July 3 on lamariette.com, features six new styles: two tops, two bottoms, a one-piece and a sarong that can also be tied as a top, all in the “Aura” print.
The collection will be available in sizes XS-XXL and priced from $49 to $119.
“The Aura print is inspired by Selena. Her aura shines through in everything she does and we want everyone else to feel that sort of transformative feeling of being their most authentic self,” said Brutocao.
“Selena’s confidence is unmatched and being able to design a print with her which embodies that is so rewarding.”
This isn’t the first time Gomez has designed a bathing suit with the newly-relaunched La’Mariette brand. Mingus launched her swimsuit line in 2019 under the name Krahs, tapping Gomez to design a bestselling style that hid the scars from her kidney transplant surgery.
One year later, Gomez helped kick off the rebrand, finally revealing her scar in a blue zippered suit.