Kim Kardashian is expanding her beauty empire.
The reality star, 39, inked a deal with cosmetics giant Coty on Monday, with the beauty company announcing plans to invest $200 million for a 20-percent stake in Kardashian’s four-year-old KKW makeup brand.
The partnership will see the brand expanding into new categories including skincare, hair and nail products.
Thus far, KKW Beauty has offered eyeshadows, lipsticks, face and body makeup as well as the star’s signature contour system.
Sister Kylie Jenner, who agreed to a $600 million deal with Coty for 51 percent of her Kylie Cosmetics empire in November 2019, launched her own Kylie Skin brand a few months prior to the merger.
According to the United States Patent and Trademark Office, Kardashian filed an application for the term “KKW” in a slew of different categories in August 2019 including skincare and fragrance, as well as clothing, home furnishings, nutritional supplements, baby carriers, purses, dolls, hair accessories and more.
Between Kardashian’s growing beauty business and Kanye West announcing a 10-year partnership between his Yeezy clothing line and the Gap, the Kardashian-Jenner family’s fashion domination has no end in sight.