Home / Fashion / Is Hailey Baldwin launching a fashion and beauty empire?

Is Hailey Baldwin launching a fashion and beauty empire?

Hailey Baldwin is getting into the beauty biz.

Justin Bieber‘s wife, 22, filed to trademark the name Bieber Beauty for intent to sell beauty and cosmetic products, according to documents submitted to the United States Patent and Trademark Office on April 10.


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While there isn’t much information currently available about the model’s upcoming brand, she looks to be planning a larger launch that also includes clothing; Baldwin updated the trademark for her married name, Hailey Bieber, on April 15 to include clothing like bathing suits, athletic shoes, track suits, blazers, jeans, dresses, lingerie and more. She did the same for the trademark for her maiden name, Hailey Baldwin.

Though Baldwin has worked with brands like Levi’s and PrettyLittleThing on her own collections, as well as serving as the “style creator” for Adidas and face of BareMinerals, she has yet to release any products under her own name.

RELATED:  Hailey Baldwin wore three wedding dresses to marry Justin Bieber

With Rihanna recently filing a trademark for Fenty Skin, Kourtney Kardashian gearing up to launch Poosh-branded products and Ariana Grande potentially entering the beauty world with a “Thank U, Next” cosmetics line, celebrity beauty brands are showing no signs of slowing down.

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