Queen Bey is here to upgrade your tree.
Mariah may be the queen of Christmas, but Beyoncé, 38, is the queen of merch. On Wednesday, she launched her holiday collection, featuring a variety of festive goods and apparel emblazoned with photos of Beyoncé’s past and present, and iconic new phrases such as “Holidayoncé.”
There’s even a $25 sleep mask (a highly underrated tool for getting some much-needed shut-eye this season) and $40 scarves (currently on sale for $32), so you can wrap yourself up in a Bey-branded halo.
But the most desirable item of the bunch is a unisex long-sleeve T-shirt that features an image of a young Beyoncé in her Christmas best with the words, “Gon’ be litty.”
The ornaments feature images of Beyoncé, black panthers and, of course, bees.
That not-so-ugly sweater party is covered, too, thanks to Yoncé’s $75 crewnecks. One reads simply “Holiday Party Energy” in festive embroidering. Another sweater features the classic Holidayoncé lettering.
And don’t forget to make it nice: Wrapping paper features Beyoncé in an open-jacketed sexy Santa suit and reads, “Your favorite wrapper.” The Santa look, styled similarly to the suit she wore to the Louvre alongside husband Jay-Z in the video for their song “APES * * T,” also appears on a tee.
She’s not the only one from the Carter fam getting in on the holiday gift-giving spirit. Daughter Blue Ivy’s stylist Manuel “MANU” A. Mendez recently released pre-styled holiday boxes for other young fashionistas.