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Fashion Nova’s ‘cancer warning’ label is freaking Twitter out

Known carcinogens: cigarettes, tanning beds, asbestos and now…bathing suits?

Twitter is buzzing after a user posted a photo of her slime-green Fashion Nova bikini on Monday, complete with a terrifying sewn-in warning. The label reads: “This product contains Di(2-ethylhexl) phthalate, lead and cadmium, which are known in the state of California to cause cancer, birth defects and other reproductive harm.”

Advertising:

Um, what?

“Hold on you telling me fashion nova causes cancer?” a user responded. “Wild.”

Other tweeters were quick to point out that the suit — a sporty, cap-sleeved two-piece that sells for $34.99 – is not the only item that now comes with this frightening heads-up.

“This is a label on EVERYTHING in CALIFORNIA. Everything,” one person wrote. Others agreed, adding that it currently appears on a wide range of products, including Christmas lights, furniture and even airplanes in the Golden State.

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Sure enough, Fashion Nova’s disclosure is a requirement of California’s Proposition 65, which compels sellers to tell the public if their products contain any potentially toxic chemicals. The coastal state has maintained a list of substances that cause “cancer, birth defects or reproductive harm” since 1987. Today, it has roughly 900 entries according to a California government website.

And while the warning is worrisome, not everyone on Twitter is so put out by it.

“Beauty is pain and sometimes death,” one user deadpanned.

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