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Dolce & Gabbana launches campaign to help fight coronavirus

Italian fashion house Dolce & Gabbana has launched Amore for Scientific Research, a campaign that will donate a portion of the proceeds from sales of its Devotion handbag collection to Humanitas University, a private international school dedicated to medical sciences. The collaboration with Humanitas will fund global health research to fight the coronavirus pandemic.

“The whole world and all of our lives will never be the same again. We truly hope that all of this will lead to a rebirth and want to do our part so that all of us, especially future generations, can one day benefit from these fundamental scientific discoveries,” said Domenico Dolce and Stefano Gabbana, the creative talents behind the brand, in a joint statement.

Five percent of proceeds from sales of Devotion handbags (from $1,495 to $3,295) will be donated to support scientific research.Courtesy of Dolce & Gabbana

The new campaign features “Modern Family” star Sofia Vergara, who sports Dolce & Gabbana’s stylistic signatures like romantic black lace, fierce feline prints and boldly blooming florals, alongside the brand’s iconic Devotion bag. The flawless Vergara, 47, models the line of luxurious Nappa leather handbags with bejeweled heart fastenings against a striking backdrop of lush greenery and crystal blue waters that resemble the island of Capri.

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“Dolce & Gabbana has been proactive since the very beginning in support of scientific research to fight against coronavirus, even before it was a global emergency,” said Roberto Cagliero, the director of fund-raising at Humanitas University. “We stand with scientists and researchers who are dedicated to studying the largely unexplored role of the immune system in fighting against this deadly virus.”

He added that the venture will help a joint research team from Humanitas and the Università Vita-Salute San Raffaele in Milan, Italy, that is “working towards a resolution to this global problem.”

In Italy — the first European country hit by the COVID-19 crisis, with more than 29,000 deaths — millions of people started returning to work Monday, including those in construction, manufacturing and some aspects of retail.