Natalie Barbu, 25, isn’t just a lifestyle vlogger. She’s a content planner, strategist and producer with a 360-degree lens on the industry. With her YouTube channel of 297,000 subscribers, her “The Real Reel” podcast and her social media consulting business, WeBloom Social, she’s unstoppable.
“The Internet is a highlight reel, and you usually only see people’s good days,” she told The Post. “While you want to share that and celebrate all your highs, it’s also important to show to people that’s not all that you are. People compare themselves online — I’m guilty of it, too — so it’s really important to be authentic and to show that’s not real life all the time.
“There are ups and there are downs.”
Barbu graduated from North Carolina State University with her bachelor’s degree in industrial engineering and transferred the skills and connections she formed in her college days to developing her new app, Rella, available for download this fall. It’s an extension of her social media agency, WeBloom Social.
“I wanted a way to work on the other side of the influencer industry — to help brands connect with influencers and create campaigns that are going to reach their audience and help their company,” she adds. “I’ve always worked as an influencer, so I wanted to help brands facilitate influencer relationships and brand deals. A lot of small businesses didn’t have access to these influencers to work with, but WeBloom allows them to tap into them.”
With her recent move to Miami, the self-starter is modernizing the 21st-century approach to content creation — expanding on different platforms and maintaining the relatable authenticity she’s known for. Her “Real Reel” podcast, in both name and meaning, couldn’t be a more perfect example of her mission to share real stories.
“While I love listening to entrepreneurship-focused podcasts with people who own multi-million dollar companies, people sometimes gloss over their hardships and, although it’s inspiring, they didn’t feel as relatable,” she said. “I wanted to interview my friend who’s a doula, my cousin in grad school and a photographer I knew — just because you don’t have many followers or aren’t super-rich doesn’t mean you don’t have a story to share.”
That’s not to say Barbu doesn’t feature well-established guests on her show, either. Two of her favorite episodes are with Summer Fridays founder Marianna Hewitt and Remote HQ founder Waikit Lau. And, to this day, she still cherishes her podcast with her best friend who’s a teacher.
“When interviewing business-focused people, I tend to ask people about their past — their childhood, their first job, how they entered the industry — because I think that’s more relatable than ‘Hey, I’m the CEO of this company,’” she explained.
Not only does Barbu provide value through glimpses of her intentional days, but she’s always trying to portray all of her passions into one video stream.
“I’m a very multifaceted person in the sense that I don’t want to pigeonhole myself to only post about productivity, business and entrepreneurship,” she said. “I want my channel to have a holistic view of who I am, so I will post how I started a business, as well as my beauty routine and fashion looks.”
Featuring some of Barbu’s favorite fashion looks, essentials in her morning routine and simply items she can’t live without, read on to learn about the top products she adores.