Model-of-the-moment Gigi Hadid may have thought she was going incognito on the streets of New York City recently, but photographers recognized her behind her black-rimmed glasses and beneath the hood of her sweatshirt — which was a design from Khloe Kardashian’s popular Good American denim line.
And if Hadid was really trying to hide, the fact that the blue drawstring hoodie she was wearing was actually part of Kardashian’s monogram collection didn’t help help: It had a giant letter “G” — for Gigi, obviously — emblazoned across the front. The 21-year-old completed the casual look with a pair of jeans that were ripped at the knees.
A week ago, Kardashian introduced the sweatshirt line on Instagram by modeling a “K” version of the top along with thigh-high boots in a black-and-white photo that revealed the one thing she wasn’t wearing: pants.
The 32-year-old captioned the photo, “LET’S GET ALPHABETICAL @khloekardashian behind the scenes shooting Good Hoodie. Less than 24 hours until the first drop, available in letters A-Z. Limited quantities available TOMORROW at 9am PT exclusively on goodamerican.com #goodsquad #goodhoodie.”
On her brand’s website, the top is officially called the Good Hoodie. Also, it’s completely sold out at the time of this article’s publication. Hopeful customers are invited to choose their letter — from A to Z — and apply to be put on the wait list.
Kardashian even published the paparazzi photo of Hadid — best friend of her sister Kendall — on the Good American site while announcing that her brand would restock the top in less than a month. She wrote, “Yep you heard @khloekardashian right—Good Hoodie will return 2/23. Sign up for our list at goodamerican.com to be notified when it’s arrived (PS @gigihadid we’re LOVING you in your ‘G’ hoodie!) #goodsquad.”
Kardashian’s Good American brand became wildly popular shortly after its launch on October 18, 2016, when it raked in $1 million in sales on day one, making it the biggest denim launch in apparel history. Fans fell head over heels for the designs, which celebrate body diversity and come in sizes 00 to 24. The clothing is also made in Los Angeles at factories Kardashian often visits and chronicles on her SnapChat.